Importance of Mobile Optimising Your Small Business Website

People are practically glued to their smartphones these days, in fact 66% of all adults in the UK own and use one on a daily basis. They use their mobile devices to search the web twice as often as on laptops and computers, and so it’s easy to see that there has been a distinct shift in the way we use technology in recent years. To cater to this rapidly growing group of mobile users, now is definitely the time to get your business on board. Big brands tapped into the mobile app market long ago, but so many small businesses don’t bother or haven’t even thought about it. Have you?

Giving people the option to shop on numerous devices has a number of huge advantages for your small business, but the main one is increased sales and profits. Which is a bonus because after all that’s why you’re running a business, to earn money! With e-commerce being the fastest growing market in Europe and the US, it’s a good time to be in the business. So if you’re selling goods online, it’s well worth making sure your site is optimised (or even setting up an app) for your company early on and staying a step ahead of the competition. Read on to find out why it’s so important.

It’s More User Friendly For Customers
As social media continues to grow, it’s likely that links to products on your website will be shared between potential customers. If the link is then opened on a mobile phone and your site isn’t optimised, your customer isn’t going to get the best view of your products. Having to zoom, scroll horizontally and generally mess around to see your content may well lead to them simply clicking out. A properly optimised website will load quickly and display everything properly, giving the best experience.

It Improves Your Brand
It’s critical to be aware of your brand experience, as your brand is your reputation and the way your customer perceives you. If a customer has a bad experience on your site it can leave a bad taste, and a negative impression about your business. In fact, nearly 50% of consumers state they wouldn’t return to a website if it didn’t load properly. Choosing a service like Magento support means you have help on hand if anything goes wrong, and can quickly get your e-commerce store back up and running.

It Leads To Better Search Engine Ranking
Google favours websites that are properly optimised more so than those which aren’t. This is more important than ever for pleasing Google and gaining traffic. Ranking is absolute key to doing well in business, a page ranking of 1 in Google will give you 33% share of all traffic. This drops to just 2.3% when you get to pagerank 10. The higher up you can get your website in Google, the more visitors and therefore sales and profits you will make.

The internet is changing. In order to be successful in your business it’s essential that you’re aware of your customers needs and keep up with this change. Right now you have a great opportunity to get ahead of your competition, and tap into the market early on.

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